HOT ! ビジネス・経済 Global Marketing tenth edition DX成功の鍵 トップが変える企業の未来 NECが挑んだ変革の記録 | 日経

DX成功の鍵 トップが変える企業の未来 NECが挑んだ変革の記録 | 日経。2025年の実践と、2026年に向けた視点〜Zebras and Company 2026年 新年。ITmedia CxO Insights 2026 冬」開催 - プレスルーム。バンクビジネス NO.1074 2024年10月号 | 近代セールス社ブックストア。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.